Celebrate the 84th anniversary of the legendary Sturgis Motorcycle Rally with Harley-Davidson this August. Join us for the festivities, camaraderie, and scenic rides around the Black Hills. Ride free, ride safely, and create lasting memories.
Location & Date
Harley-Davidson® Event Headquarters
Sturgis Community Center
Sturgis, South Dakota
August 2–9, 2024
DEMO RIDE ALL-NEW LINEUP
Visit one of our demo ride locations for your opportunity to test ride the 2024 H-D motorcycle lineup, including the all-new Street Glide® and all-new Road Glide®.
Sturgis
Community Center
1401 Lazelle St.
Sturgis, SD 57785
Hill City
Hill City 1880 Train
222 Railroad Ave
Hill City, SD 57785
Deadwood
Deadwood Welcome Center
501 Main St.
Deadwood, SD 57732
Pappy Hoel
Pappy Hoel Campground
19942 SD-79
Vale, SD 57788
Plan for this event
Pack items that have more than one use. A multi-tool is handier than a basic pocket knife.
Pack all your cold weather and raingear no matter what time of year it is.
Lightweight synthetic clothing – such as T-shirts and underwear – can be washed in a hotel sink and dried overnight (cotton fabrics take too long to dry in this manner).
On long trips, consider bringing your rattiest underwear (or other clothing), then just throw it away when you're done with it!
Plastic bags make great boot liners if you forgot your gaiters. If you forgot your rain gloves, rubber dishwashing gloves make great, inexpensive substitutes.
A small towel can be wrapped around your neck during a rainstorm to keep water from running down your back – and doubles as a shop rag.
Don't fold your clothes – roll them. They take up less space that way.
Zipper-lock plastic bags of various sizes can be extremely useful for organizing items in saddlebags and duffle bags. They can make it easier to find and retrieve particular items without unpacking your entire motorcycle. Use the one-gallon size to pack one day's worth of clothes – jeans, undergarments, and shirt. This makes it easier to unpack just what you need.
When traveling with other riders, conserve space by comparing packing lists and eliminating duplicate items.
When traveling (two-up) with a partner, ask yourself questions such as: "Can we share a tube of toothpaste?" or "Can I get by using her shampoo for a week?"
Few things are as easy to pack as money or credit cards. If you're struggling with whether or not to bring a particular item, consider simply buying it on the road if you need it.
If you watch the ounces, the pounds will take care of themselves. When possible, lighter is better.
Check the cargo weight limits of your bike - as well as the bags and racks - and adjust tire pressure and suspension accordingly.
When loading your bike, keep as much weight as possible close to the bike's center of gravity. That means low and toward the tank, distributed evenly from side to side.
Before you begin your trip, make sure to review all local motorcycle laws for the states you'll be traveling in.
A day or two before you leave, do a dry run. Pack the bike and go for a short ride, then adjust the load as needed.
If you're camping, set up your tent once or twice before you leave (and don't forget to waterproof it). Practice setting it up in the dark.
With your bike loaded for your road trip, check your headlamp to make sure it’s properly aimed.
Ride with Us. Become an H-D® Member.
On or off the bike, H-D Membership connects, empowers and rewards our community, enhancing your experience. Download the H-D App to stay up to date on Sturgis happenings.
Join us and other Pan America owners on a scenic guided ride, through mixed surfaces, exploring the back roads and trails surrounding this famous rally. Must attend on your own Pan America Motorcycle.
Leaving from Pappy Hoel Campground home of the HOG Check In, head through Alzada, MT to Devil's Tower National Monument. Return via Hulett, WY to the Sturgis, SD Community Center.
Harley-Davidson University staff will be on-site at the Sturgis Community Center leading presentations on the features, functions and benefits of Harley-Davidson motorcycles, Genuine Parts & Accessories and Riding Gear. Covering subjects from preparing for the ride to getting the most out of a trip, the HDU product experts have planned reoccurring demonstrations throughout the week to engage, educate, and entertain motorcycle enthusiasts.
Eagle rider
Ride to Sturgis in style with Eagle Rider Rentals. Set out on an H-D model from various locations all over the country or fly in and rent directly at Sturgis.
Recommended 91 octane (95 RON) or higher fuel (R+M)/2.
Values shown are nominal. Performance may vary by country and region.
Standard and optional fuel systems may vary by country.
See motorcycle owner’s manual for complete details.
Estimated from fuel economy tests on a sample motorcycle from the corresponding family conducted by Harley-Davidson under ideal laboratory conditions. Not all motorcycle models undergo fuel economy testing. Fuel economy and mileage may vary among motorcycle models within a family. Your mileage may vary depending on your personal riding habits, weather conditions, trip length, vehicle condition and vehicle configuration and other conditions. Break-in mileage may vary.
Prices listed are the Manufacturer’s Suggested Retail Prices for base models. Options such as color are available at additional cost. Prices exclude tax, title, licensing, registration fees, destination charges, surcharges (attributable to raw materials costs in the product supply chain), added accessories, and additional dealer charges, if any, and are subject to change. Harley-Davidson reimburses dealers for performing manufacturer-specified pre-delivery inspection and setup tasks. Dealer prices may vary.
Measurement reflects 180 lb. (81.7 kg) operator weight.
North America security system includes immobilizer; outside North America the security system includes immobilizer and siren.
Standard and optional wheels may vary by country and region.
Financing Offer available only on new Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 6.39% APR offer is available on new Harley‑Davidson® motorcycles to high credit tier customers at ESB and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Road Glide® Limited motorcycle in Vivid Black with an MSRP of $29,399, no down payment and amount financed of $29,399, 60 month repayment term, and 6.39% APR results in monthly payments of $573.71. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley‑Davidson® Dealership for details.
Financing Offer available for Used Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 7.79% APR offer is available on Used Harley‑Davidson® motorcycles to high credit tier customers at ESB and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2015 Softail® Deluxe model in Vivid Black with a sale price of $17,845, no down payment and amount financed of $17,845, 60 month repayment term, and 7.79% APR results in monthly payments of $360.04 In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley‑Davidson® Dealership for details.
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Financing Offer available from participating dealers only on select new 2022 Harley-Davidson® Grand American and Adventure Touring motorcycles (trikes and CVO models excluded) financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 3.99% APR offer is available on select 2022 new Harley-Davidson® motorcycles to high credit tier customers at ESB and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2022 Road Glide® motorcycle in Vivid Black with an MSRP of $21,430, no down payment and amount financed of $21,430, 60 month repayment term, and 3.99% APR results in monthly payments of $394.57. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant’s past credit performance and the term of the loan. Financing offer is available only for up to a 72 month term. For example, a 2023 Fat Boy® 114 motorcycle in Vivid Black with an MSRP of $20,199, no down payment and amount financed of $20,199, 72 month repayment term, and 6.49% APR results in monthly payments of $339.45. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take delivery by March 21, 2023. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® dealership for details.
Prices listed are the Manufacturer’s Suggested Retail Prices (MSRP). MSRP excludes tax, title, licensing, registration fees, destination charges (including freight, handling and processing), surcharges (attributable to raw materials cost in the product supply chain), dealer-added accessories and installation, and additional dealer charges, if any. Harley-Davidson charges dealers for destination charges (including freight, handling and processing) and may make a profit on those charges. Harley-Davidson reimburses dealers for performing manufacturer-specified pre-delivery inspection and setup tasks. Dealer prices may vary.
Financing Offer available only on new Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 6.59% APR offer is available only to high credit tier customers who have completed a Riding Academy, Skilled Riders, MSF or other state accredited course within 180 days of application date and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Heritage Classic 114 in Vivid Black with an MSRP of $21,199, 10% down payment and amount financed of $19,079.10, 60 month repayment term, and 6.59% APR results in monthly payments of $374.11. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.
Financing Offer available only on used Harley‑Davidson motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 9.64% APR offer is available only to high credit tier customers who have completed a Riding Academy, Skilled Riders, MSF or other state accredited course within 180 days of application date and only for up to a 60 month term. The APR may vary based on the applicant's past credit performance and the term of the loan. For example, a 2020 Softail Deluxe model in Vivid Black with a sale price of $18,049, no down payment and amount financed of $18,049, 60 month repayment term, and 9.64% APR results in monthly payments of $380.30. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.
The creditor and issuer of the Harley‑Davidson® Visa® card is U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc.
Financing offer available only to Active United States Military personnel and only on Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Not all applicants will qualify. No Money Down offer is available only to well-qualified credit tier applicants. 9.14% APR offer is available only to the highest credit tier applicants and only for up to 60 months term. The APR and down payment may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Softail® Standard motorcycle in Vivid Black with an MSRP of $14,399, no down payment and amount financed of $14,399, 60 month repayment term and 9.14% APR results in monthly payments of $299.88. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions and limitations may apply. Financing offer is subject to change or cancellation at any time. See your Harley‑Davidson® Dealership for details. Active Military includes: United States Army, Navy, Marine, Air Force, Coast Guard, National Guard and Reserves.
*Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 11.74% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 84-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Nightster® motorcycle in Vivid Black with an MSRP of $13,499 a 10% down payment and amount financed of $12,149.10, 84-month repayment term, and 11.74% APR results in monthly payments of $212.78. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
*Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 11.74% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 84-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Softail® Standard motorcycle in Vivid Black with an MSRP of $14,399, a 10% down payment and amount financed of $12,959.10, 84-month repayment term, and 11.74% APR results in monthly payments of $226.97. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
*Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 12.74% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 96-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Street Glide® Standard motorcycle in Vivid Black with an MSRP of $21,999, a 10% down payment and amount financed of $19,799.10, 96-month repayment term, and 12.74% APR results in monthly payments of $329.90. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
Prices listed are generally the Manufacturer’s Suggested Retail Price (MSRP), excluding taxes, shipping, added accessories, added additional dealer charges and are subject to change without notice. Prices and selection at local dealerships may vary. All taxes are extra. STACYC reserves the right without prior notice to discontinue at any time any of the items herein or change specifications or designs without incurring any obligation to the customer. All items are subject to availability and prior sale by our dealers.
Riding range estimates provided following the SAE J2982 and are based on expected performance of a fully-charged battery when operated under specified conditions. Actual range will vary depending on riding habits, ambient weather and equipment conditions.
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Free DC Fast Charging at participating H-D dealerships and 500 kw hours at Electrify America Charge Stations.
Potential government incentives are identified for informational purposes only. Federal tax credit may be 10% of the cost of the qualified vehicle, up to $2,500. Availability and eligibility vary, may change without notice and are beyond the control of Harley-Davidson. Eligibility and amount of credits and rebates depend on your personal situation. Please consult your tax professional and your state or federal agency for details and eligibility requirements.
Surcharges attributable to raw materials costs in the product supply chain
$1,000 Customization Credit *$1,000 incentive valid for in-dealership purchase of Genuine Harley-Davidson Parts & Accessories and/or Apparel & Licensed merchandise in connection with the purchase of select Cruiser Motorcycles valid at participating Harley-Davidson® U.S. dealerships including Alaska and Hawaii. Offer valid toward the purchase of select new, untitled 2022 or 2023 Harley-Davidson® Cruiser motorcycles available and in stock at participating H-D dealers between March 8, 2024 and May 31, 2024. Offer may not be available in all states. Anniversary models are excluded. Offer cannot be redeemed for cash or cash equivalent. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Dealer participation may vary. Additional restrictions apply, see your Harley-Davidson® Dealership for details.
$0 Down and Low APR (1.99%) Finance Offer *Financing Offer available only on select, untitled 2022 and 2023 Harley-Davidson® Cruiser motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Anniversary models are excluded. Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant's past credit performance and the term of the loan. Financing offer is available only for up to a 48 month term. For example, a 2023 Low Rider® S motorcycle in Vivid Black with an MSRP of $18,199, no down payment and amount financed of $18,199, 48 month repayment term, and 1.99% APR results in monthly payments of $394.75. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take delivery by May 31, 2024. This Financing Offer is valid during the period of March 8, 2024, to May 31, 2024. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.
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Terms, conditions, and additional fees apply. Motorcycles may be ineligible for return due to excess wear and tear, excessive modifications, or other conditions.
Financing Offer available only on New Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 8.99% APR offer is available only to high credit tier customers at ESB and only for a 48-month term. The APR may vary based on the applicant s past credit performance and the term of the loan. For example, a 2024 Road Glide® in Billiard Gray with an MSRP of $26,599, 10% down payment and amount financed of $23,939.10, 48-month repayment term, and 8.99% APR results in 47 monthly payments of $321.61 and a 48th balloon payment of $16,078.96. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of May 1, 2024 - June 30, 2024. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime.
*Financing Offer available only on select, untitled 2022 and 2023 Harley-Davidson® Grand American Touring, Adventure Touring, Trike and Cruiser motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Anniversary, CVO and Icons models are excluded. Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant’s past credit performance and the term of the loan. Financing offer is available only for up to a 48 month term. For example, a 2023 Street Glide® ST motorcycle in White Sand Pearl with an MSRP of $30,749, no down payment and amount financed of $30,749, 48 month repayment term, and 1.99% APR results in monthly payments of $666.97. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take delivery by May 31, 2024. This Financing Offer is valid during the period of April 1, 2024, to May 31, 2024. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.
*$1,000 or $2,000 incentive valid for in-dealership purchase of Genuine Harley-Davidson Parts & Accessories and/or Apparel & Licensed merchandise in connection with the purchase of select Grand American Touring, Adventure Touring, Trike and Cruiser Motorcycles valid at participating Harley-Davidson® dealerships within the U.S. including Alaska and Hawaii. Offer valid toward the purchase of select new, untitled 2022 or 2023 Harley-Davidson® Grand American Touring, Adventure Touring, Trike and Cruiser motorcycles available and in stock at participating H-D dealers between April 1, 2024 and May 31, 2024. Offer may not be available in all states. Touring models Road King Special® and Electra Glide® Highway King are excluded. Harley-Davidson Anniversary, CVO™, Icons Motorcycle Collection and Police Duty Motorcycles are excluded. Offer cannot be redeemed for cash or cash equivalent. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Dealer participation may vary. Additional restrictions apply, see your Harley-Davidson® Dealership for details.
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Prices listed are the Manufacturer’s Suggested Retail Prices for base models. Options such as color are available at additional cost. Prices exclude tax, title, licensing, registration fees, destination charges, surcharges (attributable to raw materials costs in the product supply chain), added accessories, and additional dealer charges, if any, and are subject to change. Harley-Davidson reimburses dealers for performing manufacturer-specified pre-delivery inspection and setup tasks. Dealer prices may vary.
*Financing Offer available only on select, untitled 2022 and 2023 Harley-Davidson® Grand American Touring, Adventure Touring, Trike and Cruiser motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Anniversary, CVO and Icons models are excluded. Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant’s past credit performance and the term of the loan. Financing offer is available only for up to a 48 month term. For example, a 2023 Street Glide® ST motorcycle in White Sand Pearl with an MSRP of $30,749, no down payment and amount financed of $30,749, 48 month repayment term, and 1.99% APR results in monthly payments of $666.97. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take delivery by May 31, 2024. This Financing Offer is valid during the period of April 1, 2024, to May 31, 2024. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.
*$1,000 or $2,000 Trade-In Credit on select Grand American Touring, Adventure Touring, Trike and Cruiser Motorcycles valid at participating Harley-Davidson® dealerships within the U.S. including Alaska and Hawaii. Offer valid toward the purchase of select new, untitled 2022 or 2023 Harley-Davidson® Grand American Touring, Adventure Touring, Trike and Cruiser motorcycles available and in stock at participating H-D dealers between April 1, 2024 and May 31, 2024. Offer may not be available in all states. Touring models Road King Special® and Electra Glide® Highway King are excluded. Harley-Davidson Anniversary, CVO™, Icons Motorcycle Collection and Police Duty Motorcycles are excluded. Offer cannot be redeemed for cash or cash equivalent. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Dealer participation may vary. Additional restrictions apply, see your Harley-Davidson® Dealership for details.
H-D™ H.O.G.™ Elite Visa® cardmembers who use their card May 1, 2024, through August 31, 2024, (promotion period) to rent a Harley-Davidson motorcycle through EagleRider Rentals & Tours will earn 6 points per $1 of spend in Net Purchases. H-D™ Visa Signature® cardmembers who use their card May 1, 2024, through August 31, 2024, (promotion period) to rent a Harley-Davidson motorcycle through EagleRider Rentals & Tours will earn 4 points per $1 of spend in Net Purchases. Net Purchases are purchases minus returns and credits. Not all transactions are considered to be Purchases and eligible to earn rewards, such as transactions posting as Convenience Checks; Balance Transfers; Advances (including ATM withdrawals, wire transfers, traveler’s checks, money orders, foreign cash transactions, betting transactions, and lottery tickets); interest charges and fees; credit insurance premiums; and transactions to (i) fund certain prepaid card products, (ii) buy currency from the U.S. Mint, or (iii) buy cash convertible items. U.S. Bank cannot control how merchants choose to classify their business and reserves the right to determine which purchases qualify. Must be booked directly through EagleRider Rentals & Tours rather than a booking site. Genuine Rewards points awarded but not redeemed will expire 3 years from the date the points were awarded on December 31, at 11 p.m. CST, of the expiration year.
The creditor and issuer of the Harley-Davidson® H.O.G.™ Elite Visa Signature® card is U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc.
Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 12.74% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to a 96-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Road Glide® motorcycle in Billiard Gray with an MSRP of $25,999, 10% down payment and amount financed of $23,399.10, 96-month repayment term, and 12.74% APR results in monthly payments of $389.88. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.